An SEO-Infused UX/UI Design Strategy For EY Clinic Bangkok
They exceeded expectations by delivering our website promptly and maintaining excellent communication. The team's remarkable friendliness, expertise, and high-caliber work made it a pleasure to collaborate – truly setting them apart from other agencies in the region.
Challenges
Confusing Navigation
EY Clinic's existing website suffered from a complex and confusing navigation structure, making it difficult for users to find the information they needed quickly and easily. Important information may also get lost or overlooked, affecting the overall user experience and potentially leading to missed opportunities for promoting key services.
Overwhelming Colors
EY Clinic's website had an excessive use of colors across different service categories, leading to visual clutter and confusion for users. The excessive use of colors can deviate from the established branding guidelines and harm the overall brand identity. It may also create a sense of inconsistency and unprofessionalism.
Limited Search Visibility
The company's website faced challenges in achieving high rankings in search engine results, which resulted in restricted organic traffic and limited reach to potential customers actively searching for beauty and cosmetic services. This could have resulted in lost leads and reduced conversion rates.
Solutions
Simplified Navigation
- Redesigned the navigation menu
- Streamlined the website's information architecture
- Organized content into logical categories and implementing user-friendly menus, improving the overall usability of the website
Streamlined Color Palette
- Our team collaborated closely with EY Clinic to understand their brand identity, target audience, and business objectives
- Implemented a strategic color scheme that harmonized with EY Clinic's brand identity
- Created a visually cohesive and user-friendly website design.
Results
Strengthened Brand Identity
- The revamped website design with a consistent color scheme and improved visual hierarchy reflected EY Clinic's professionalism and attention to detail.
- This contributed to a positive brand perception, fostering trust and credibility among visitors.
Improved User Engagement
- The simplified color scheme and clear visual hierarchy contributed to a more visually appealing and user-friendly website.
- Users could easily navigate and find the relevant information, leading to increased engagement and longer session durations.
Increased Conversion Rates
With a more intuitive and visually pleasing design, users were more likely to complete desired actions, such as booking appointments or making inquiries.
